CASESTUDIES
Click below for an example of how tenthirty advertising’s proven creative process has helped our clients grow.
CREATIVE
GALLERY
Click here to see samples of our creative work.
Integrated Marketing
Business-to-Business
Situation
A market leader in providing industrial security and specialized transportation services to banks had just made a number of service expansions and refinements that justified the need for a re-branding effort.

tenthirty was challenged to develop all new marketing materials promoting their updated breadth of services. The effort included a complete re-branding of their corporate identity and all related creative materials, from logo to letterhead to business cards, etc.

To ensure the client’s expectations would be met, and all marketing components would be cohesive with the new brand identity, we followed a comprehensive set of steps moving forward.
The tenthirty process
Itemize all current forms of
marketing communications.
 
Determine which marketing
communications are relevant
or required.
 
Review market presence, share,
and communications of companies
in the same space.
 
Develop all creative elements
including: look, feel, tone,
and manner.
 
Establish optimal consumer
touchpoints for maximum reach
and frequency.
   
The solution

A logo and graphic look were developed to reflect those brand attributes considered most important to the company’s overall image of strength and reliability. Post 911, the banking industry was seeking tougher security solutions, so it was important that the new brand image convey this message.

Once the new brand image was established, we Integrated its look, feel, manner, and tone across all marketing channels:
- Direct mail
- 3 web sites
- E-mail
- Business-to-Business Sales Materials
- Print Advertising
- Signage
- Internal Communications

In the development of the new creative, it was important that every touchpoint visually represent the brand’s new identity, and each piece of communication reinforce the same messages of strength, security, and reliability.

Photographs of people were employed to humanize the marketing components and warm up the company’s service offering, to make them more accessible. The copy was developed to give the customer the confidence they were looking for, and remain inviting enough to encourage response.

Results

Thanks to our proven process for developing Integrated marketing communications, the company successfully began attracting the high-profile customers it had intended to court with its refurbished image.